It’s happy days here in the studio today as the new logo I designed for my friends over at NJ Architects has now gone live. Award winning NJ Architects wanted to update their branding with a new logo that would help them to place themselves in the ever competitive London construction market. They required their new logo to show strength and sit along side their longstanding London competitors providing a bold and robust feel which also incorporated their name.
A logo is one of the most important aspects of any business, large or small, retail or B2B. An effective and well presented logo gives you a major edge in increasingly competitive markets. But why is a logo so important and how does it affect a small business like yours?