BROCHURE DESIGN, VEHICLE LIVERY & SIGNAGE FOR ACANTHUS HOLIDAYS
As with most of my clients I have been lucky to enjoy a long term professional relationship with Acanthus Holidays of Southwold. They hired me to refresh their brand identity, vehicle livery, signage and their annual brochure.
As a long established company, Acanthus Holidays had a logo which was long-standing and well recognised. it was in need of a refresh. With this in mind, working closely with the company owner I set about evolving the logo for todays market whilst remaining sympathetic to the clients objectives.
For their brochure, a complete refresh was required and I set about making it more accessible to customers. I did this by making property options and choices clearer by way of introducing a bespoke icon system to show at a glance the facilities of each property. I simplified the layout by reducing the number of fonts used, improving the pricing panels and with the use of a simple colour scheme the property categories were made clearer.
As part of their brand refresh Acanthus required livery for one of the small vans which they used to ferry laundry and cleaning equipment around their holiday rental portfolio. As the van would spend a lot of time parked in and round the locale my goal for them was to keep it simple but eye catching to attract the very tourists in the town they wished to engage. Acanthus didn’t want it to be littered with text – numbers, and icons. The website address and call to each featured on the back doors of the vehicle.
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